Participating in SMAU London 2024 was an unforgettable adventure for me and my startup at this international event. It was our first time at such a large fair, and honestly, we didn't know what to expect. The experience turned out to be an emotional rollercoaster, full of encounters, discoveries, and moments of personal and professional growth.
The opening night, held in the elegant setting of the Italian embassy in London, was our baptism of fire. Among waiters offering refined foods and drinks, we found ourselves a bit disoriented amidst many new faces, including industry bigwigs and representatives of other startups. Meeting Claire, a young representative of The Bakery, a well-known London consulting company, marked a turning point. Her direct and friendly approach made me realize the importance of overcoming shyness and fully engaging in networking. Conversing, exchanging ideas, and sharing our project were the highlights of the event.
Thanks to that first conversation, and with the courage infused by a few mojitos, we made connections with various entities, from Treni Italia Inghilterra to various venture capitalists and banking representatives. The evening turned into a unique opportunity for learning, discovery, and a first taste of a world previously unknown to us.
The following day, spent in a historic disused London brewery located in a lively neighborhood with Arab-Indian influences, was dedicated entirely to networking. I don't hide the anxiety I felt at the thought of having to pitch for two minutes on stage; fortunately, being the second to speak, I was able to quickly shake off the weight. The positive feedback received afterward was a source of great satisfaction.
No less important was the friendship that almost accidentally blossomed with a Roman guy, the founder of the startup Pick-Roll, dedicated to basketball enthusiasts. This chance encounter reinforced in me the awareness of how networking can also result in meaningful human connections.
The last day was dedicated to visiting four important London entities, including incubators and corporations, offering us a broad overview of the city's innovative ecosystem.
This journey was not only a professional growth opportunity but also a precious moment spent with my husband, away from the family routine. It allowed us to reconnect as a couple but also to establish new friendships with others we met during the event.
In conclusion, SMAU London 2024 was a transformative experience, a complete immersion in the world of innovation and international business. This event not only enriched our professional experience but also opened up new personal horizons. We look forward to the next edition, hoping to repeat and perhaps surpass these unforgettable experiences in Paris.
